Types of marketing materials you need

Types of marketing materials you need

Real estate professionals need marketing materials to promote themselves and their businesses.

The first step in creating your real estate marketing materials is to identify the different types of documents that you’ll need. This article will walk you through some common real estate marketing materials examples.


Flyers are a great way to advertise a sale or spotlight a new listing. They’re also easy to distribute, inexpensive, and can be used for community events like yard sales, block parties, or city festivals.


Brochures are one of the most effective and inexpensive marketing materials you can make. They’re an easy way to showcase your work and services and promote your business.

You may be looking to attract new clients or customers, or you may want to use brochures at trade shows or conferences. Either way, they’re a great option because they allow people to browse through information without having to wait for you—or anyone else—to explain it all in person.


Postcards are a great way to get your name out there. You can use them to promote listings, events, and special offers. It is one of the most in-demand real estate marketing materials that you would need. 

You can also use postcards as an entry into the postal mail stream. This is important because many people don’t respond well to email or text messages anymore, but they still have their mail delivered daily. 

Postcards are an excellent option for connecting with these people by sending them something physical that lets them know about your business or event and allows them to respond via email or telephone if interested.

Presentation Folders

A presentation folder is a good way to present your business’s work. It can work as an alternative to a tri-fold pamphlet or flier and is often used by large companies that want to give the impression of an established business with multiple locations.

Presentation folders are typically used for brochures, business cards, and other marketing materials that need additional protection during transport or storage. You should always include your logo in any presentation folder design so that it becomes part of the first impression someone has when they receive one from you!

If you’re planning on making these yourself rather than ordering them from somewhere else (like Vistaprint), then be sure to include all of these elements:

  • Business name/company logo
  • Contact information (address, phone number)
  • Your name/position within the company

Real estate professionals need marketing materials to promote themselves and their businesses.

Real estate professionals need marketing materials to promote themselves and their businesses.

Marketing materials include brochures, postcards, and business cards. This is a person’s first impression of you and your company when they meet or see your name in their mailbox. It is essential for real estate marketing because it helps people remember who you are, what you do & how to contact you should they need your services again.

It’s also essential for real estate professionals since it allows them to highlight their skills and expertise when speaking with potential clients about buying or selling property in some other city or state far away from where they live now.


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